Final Identity

Posted by on Jan 31, 2015 in Blog, Identity, Portfolio

Personal Logos

There was a lot I discovered about myself while I was researching. People describe me with specific words because of what I have gone through in my life. I tried to incorporate those words into my designs. I have three logos that I have created to represent me. Some of them just words and others having vectors to go along with it. These logos I will be able to incorporate into my own photography business so that I can establish a brand for myself.

 

First Design

The first logo has a heart because I thought the heart was a good symbol for who I was. I am a very loving and compassionate person and I wanted to try and show that in one of my logos. I wanted my name to stand out and because there was already the camera graphic that was showing what I do but I want people to remember my name.

Tasha's Photography camera heart

Second Design

The second design is very simple and doesn’t have a lot of fluff. I like sticking to the point and getting stuff done and this logo can show you some of that. I love the color blue so I also wanted to incorporate that into my logos somewhere. I figured I could use the initial logo as a watermark on photos that could be tied to the bottom logo with the blue camera.

blue circle with TL

Third Design

The bottom logo was my favorite from the very beginning I knew exactly what I wanted and I got it done. I love this logo because I feel like it shows me as a person pretty well. I’m one who likes to have fun and go with the flow and take pictures what more would you need in a logo about photography.

Tasha Larsen with a camera between for photography.

Favorite Logo

As I continued to work on my logos I decided that the last one I did was actually my favorite. It was the one I started from scratch and threw together. I liked it the most out of all of them. I was able to add some last minute details to it like the heart to show more about myself. It was hard working on a new logo because I had set a timeline and once I decided to do the new one the timeline kind of almost had to be changed and revised to work with the little time I had.

Challenges

As I was working on my logos in illustrator I started to realize that I didn’t know the program as well as I would like to know it. I would get an idea in my head of something I would want to do, but then I would go to do it and it wouldn’t work for me. I would get really frustrated then just give up. In the future I need to stick with what I want to do and work on it. Although I struggle a bit I was able to overcome some of my challenges by asking for help and talking to my father-in-law about logos or looking up on Google how to do specific things.

 

Mockup

For my last part of the assignment I was able to use a Mockup to make my logo look like it was professionally done. I hope you enjoyed my logo designs and continue to check back for more projects that I will do for this semester.

letterpress Tasha's photography

 

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