Client and Product

My client well known its the Mountain Dew company. The product I wanted to use for my redesign was the glass Mountain Dew bottle. I felt like this was a classy form of mountain dew I wanted to improve their design and target it more towards a different audience. One cool fact I actually just found out today is that Mountain Dew is releasing a new form of Mountain Dew called DewShine that will be only in glass bottles.

Problems

The biggest problem I encountered during this project was probably at the very end when I went to print out the book. I first saved the PDF wrong and then when I saved it the second time half of my information disappeared in the PDF, but still was showing up in the InDesign file.

Another problem I encountered was getting creative block. I got stuck on an idea that wasn’t working, but I was stubborn and wanted it to work and I finally just had to start over.

Solutions

To fix the printing problem I actually have to go back in a retreat my master page and then reapply it to all the pages again. I don’t know why on random pages certain things wouldn’t show up but redoing the master page fixed that problem.

For the creative block I just had to remind myself that I wasn’t married to a certain idea and that I could change it at any time. In the end that is what I had to do my first idea wasn’t looking good and it probably wasn’t ever going to look good so I had to let it go and start over.

Challenges

This project really challenged me because I wanted to make product that my potential client would want to purchase from me. I am thinking about actually approaching Mountain Dew with my new design and seeing if it is potentially something they might want to buy from me and use on future packaging. Having the client in mind while doing a project really makes it more challenging because it really doesn’t matter how much you love design it happens how much the client is going to like the design.